In the age of the internet every business, including your day spa needs to have a website. It also needs to be a website that helps increase the number of new clients you gain from your online marketing. The website design experts at www.slinkywebdesign.com.au advise that there are several key functions that a website must perform in order for it to be effective, so let us examine the ones they suggest.
Explain Your Products And Services Fully And Clearly
The quickest way to lose a prospect is to confuse them, and yet we see many websites that make what is being offered sound complicated. Presumably, your day spa offers a number of products and services, and so your website needs to have the details of them, especially the ones you want to promote the most.
Make the explanation as detailed as it needs to be to explain your offers, but do not assume that each prospective customer is going to know all the terminology that you use within the day spa industry, so keep the language simple and easy to understand.
Your Website Must be Easy To Navigate
Many of the people landing on your website will be doing so for the first time, so you want to ensure there is no risk of them becoming confused as that is the quickest way to have them click away.
As well as the layout of your website looking clean and uncluttered, the navigation of it should be simple too. Have a menu on each page so that the visitor can click to whichever section they want to and have a ‘Home’ button on every page.